To submit an app for distribution on the App Store or Mac App Store, you create a record in iTunes Connect. This record includes all the information that appears on the store for the app, in as many languages as you want, and all the information needed to manage the app through the distribution process. If appropriate for your app, the record also includes information to configure your app to use store technologies such as the iAd App Network or Game Center.
You need to be the team agent or a user with an Admin or Technical role to add an app to iTunes Connect. If your user account doesn’t have the appropriate access, you don’t see the Manage Your Apps module on the iTunes Connect home page. Contact a user in your organization with an Admin role to give you access to be able to add an app. See also “What Is a Team Agent?.”
After you’ve created the initial iTunes Connect record, you may have additional app information to configure, such as the following:
After you provide all of the app information, you’re ready to complete the process with these final steps:
If you aren’t able to complete the process of uploading an app in one session, you can come back to the iTunes Connect record for the app at a later time. Open the App Summary page for the app to access all operations you can perform on the app record.
The next chapters provide details about the additional, and potentially optional, app configuration steps: