iTunes Connect is a suite of web-based tools created for developers to submit and manage their apps for sale in the App Store or the Mac App Store. This document describes how to use iTunes Connect before, during, and after submitting an app for distribution on the store.
iTunes Connect organizes your portfolio of store content, legal and tax documents, and contact information so that you can easily find and add to the material. iTunes Connect also collects status information, feedback, and earnings information that comes from Apple. This means that you can manage your app sales progress from a single place.
At a Glance
Use this document to understand how to use iTunes Connect before, during, and after submitting an app for distribution through the App Store or Mac App Store.
Before Submitting Apps
Be prepared for the app submission process with compelling and thoughtful material to display with your app on the store. After reading a quick overview of the iTunes Connect website, you can also get started with contract requirements so that the process is complete by the time your apps are ready for the store. The team agent—the first member of the organization—can delegate most of these tasks by inviting others to join the iTunes Connect organization and configuring their accounts to have the appropriate access to iTunes Connect modules.
During App Submission
The first time you submit an app to the store, you’ll create a record for it in iTunes Connect. If the app uses any of Apple’s store technologies—such as Game Center, the iAd App Network, or In-App Purchase—you’ll enable those services in the iTunes Connect record. You can also include app information in multiple languages to display in stores.
After Apps Are Available on the Store
iTunes Connect provides information about your app, including sales and download numbers and your earnings. You can find information from your customers’ experience with your app, such as customer reviews, crash reports, and the top scores reported in Game Center leaderboards. You can also view an inventory of your apps and their configurations by running catalog reports.
After apps are live, you can manage store text and images. When you update an existing app, you’ll add the new version to the same iTunes Connect record for the app. If needed, you can remove an app from the store or transfer it to another organization.
How to Use This Document
Use this document to understand how to use iTunes Connect before, during, and after submitting an app for distribution through the App Store or Mac App Store.
See Also
App Distribution Guide explains how to develop, test, package, submit, and release your iOS and Mac apps, including preparing information to include in the iTunes Connect record for the app. If you are responsible for uploading an app to iTunes Connect, make sure to read App Distribution Guide before you start with iTunes Connect.
App Review describes guidelines developers need to follow when creating apps they plan to submit to the App Store or Mac App Store.
If you are planning to distribute an app that uses a store technology, you may need to refer to one of the following configuration guides that augment this developer guide:
- Game Center Configuration Guide for iTunes Connect contains details for setting up leaderboards, achievements, game groups, and multiplayer compatibility options for apps that use Game Center.
- In-App Purchase Configuration Guide for iTunes Connect contains details for setting up products that are sold through a store in the app.
In addition, App Metadata Specification and Transporter Quick Start Guide describe how to deliver app configuration metadata in batches in an App Store or Mac App Store package using Transporter. This is particularly helpful when you have many In-App Purchase products to configure for an app. These documents are available to iTunes Connect users at the bottom of the Manage Your Apps page, under “Deliver Your Apps.”
Throughout this document, look for links to additional documents on more specific topics.
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